![]() ![]() As the VP of e-commerce at Rakuten Viber, I work with my team to develop the entire e-commerce strategy including features like Viber’s native shopping keyboard, which allows users to discover and share products. ![]() We don’t give brands access to our users’ personal and private information to serve targeted ads-we only allow brands to target users from their activity and engagement in public forums, groups or communities. On the e-commerce side, we work with brands to advertise directly to consumers who consent to engagement. Viber provides a secure platform for private conversations-we’re end-to-end encrypted by default, meaning that we can’t and don’t read or monitor private conversations or listen to private calls happening between users. Viber is the third-largest messaging app in the world with 1 billion registered users. Tell us more about your role at Viber and Viber’s e-commerce platform. ![]()
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